Category: Trademark Cases

Is BEAST MODE SOCCER too similar in appearance, sound, connotation, and commercial impression with BEAST MODE?

DuPont factor 1 concerns the similarity or dissimilarity of the marks in their entirety as to appearance, sound,connotation, and commercial impression. DuPont, 476F.2d at 1361. Since the mark applied for was BEAST MODE SOCCER, the applicant should have just abandoned its application before appealing it to the TTAB. Nonetheless, the applicant appealed it all the […]

Combination surname trademarks

The analysis of a combination surname trademark requires two inquires. First, is the term added to the surname “merely descriptive” of the applicant’s goods and services? In re Hutchinson Technology, Inc., 852 F.2d 552 (Fed. Cir. 1988). Specifically, is “collection” merely descriptive of KEI’s goods and services? Second, did adding the additional term to the […]

MAD MEN Barbershop Trademark Opposition

Lions Gate Entertainment filed an opposition to the MAD MEN Barbershop trademark in the USPTO’s TTAB. Opposition No. 91234230 Trademark Serial No. 87/110,436 For: MADMEN BARBERSHOP & Design Publication Date: December 27, 2016 NOTICE OF OPPOSITION Commissioner for Trademarks ATTN: Trademark Trial and Appeal Board P.O. Box 1451 Alexandria, Virginia 22313-1451   Dear Commissioner: Opposer, Lions […]

Legal Writing Resources

Legal writing is very different than novel writing. In legal writing, the goal is to clearly and persuasively communicate points of fact and law in as few words as possible. Judges and clerks are busy, so they don’t have all day to figure out what are your arguments. @BryanAGarner is an appellate lawyer that writes a […]

Trademark the word Covfefe

Multiple persons applied to register the word COVFEFE as a trademark in the USA on May 31, 2017. It is rare that there are so many applications for the same trademark filed all on the same day. Some of the 9 applications filed on May 31st even cover the same or similar set of goods: […]

The Slants Supreme Court Case

The Slants Supreme Court 2017 Docket Summary The Supreme Court of the USA will decide the case of Lee v. Tam in 2017: Can you register a disparaging trademark, namely, THE SLANTS for Entertainment in the nature of live performances by a musical band. The Supreme Court will decide whether the constitutional right to freedom of speech […]